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Affiliate Marketing
Articles and guides about affiliate marketing, from the team building affiliate marketing for mobile apps.
Michael Butler6 Rewardful Alternatives (and Rewardful Pricing Explained)
Rewardful alternatives compared by need, with current Rewardful pricing and the best pick for SaaS, e-commerce and mobile apps.
Michael Butler6 Tapfiliate Alternatives, Sorted by What You Sell
Six Tapfiliate alternatives compared by what you sell: web SaaS, online stores and mobile apps with in-app purchases.
Michael ButlerState of Mobile App Affiliate Marketing: 2026 Report
Data-driven report on mobile app affiliate marketing covering market size, trends, and benchmarks.
Michael Butler8 Signs Your App Needs an Affiliate Program
8 Signs Your App Needs an Affiliate Program
Michael ButlerHow to Set Up an Affiliate Program for Your iOS or Android App
A step-by-step guide to setting up an affiliate programme for a mobile app. It explains how tracking works through the app stores, which commission model to choose, what it costs and whether to build or buy.
Michael ButlerHow to Build a Business Case for an Affiliate Program
How to Build a Business Case for an Affiliate Program
Michael ButlerAffiliate Marketing vs Apple Search Ads: Which Drives More In-App Purchases?
Compare affiliate marketing and Apple Search Ads for driving in-app purchases. Which channel delivers higher-value users who spend?
Michael ButlerState of Mobile Affiliate Marketing: Q1 2026 Report
State of Mobile Affiliate Marketing: Q1 2026 Report
Michael Butler15 Questions to Ask Before Launching an Affiliate Program
Essential questions every app developer should answer before launching an affiliate program. Covers economics, structure, tracking, and partner strategy.
Michael ButlerHow Social Proof Drives App Downloads and Affiliate Conversions
How social proof influences app download decisions and affiliate conversion rates. Strategies for building and using social proof effectively.
Michael ButlerLaunch Day Affiliate Campaigns: How to Use Affiliates for Your App Launch
Launch Day Affiliate Campaigns: How to Use Affiliates for Your App Launch
Michael ButlerHow to Find Complementary Apps for Cross-Promotion Deals
Strategies for identifying and approaching complementary apps for cross-promotion partnerships. Where to look and how to pitch effectively.
Michael ButlerHow to Combine Product-Led Growth with Affiliate Marketing
Merge product-led growth (PLG) strategies with affiliate marketing for mobile apps. Let the product sell itself while affiliates amplify the signal.
Michael ButlerWhat App Founders Get Wrong About Affiliate Marketing (And What Works)
Common misconceptions app founders have about affiliate marketing. Correct the mistakes and focus on what drives results.
Michael ButlerHow Free Apps Can Make Money with Affiliate Marketing
How Free Apps Can Make Money with Affiliate Marketing
Michael ButlerInternational Expansion: How to Scale Your Affiliate Program Across Markets
Scale your app's affiliate program internationally. Market selection, local affiliate recruitment, and handling multi-currency commissions.
Michael ButlerHow to Turn Beta Testers Into Your First Affiliates
Convert your app's beta testers into your first affiliate partners. They already know and love your product, so make them your launch promoters.
Michael ButlerWhat Affiliates Want Most from App Partner Programs
What Affiliates Want Most from App Partner Programs
Michael ButlerInvite-Only vs Open Affiliate Programs: Pros and Cons
Should your affiliate program be open to everyone or invite-only? Pros, cons, and when each approach makes sense for mobile apps.
Michael ButlerAffiliate Marketing for One-Time Purchase Apps (Not Subscriptions)
Affiliate Marketing for One-Time Purchase Apps (Not Subscriptions)
Michael ButlerThe Complete Checklist for Launching a Mobile App Affiliate Program
A launch checklist for an app affiliate program, from tracking and commission terms to recruitment, launch week and the first 30 days. Each item says why it matters, with a section on what the programme costs to run.
Michael ButlerHow to Create Affiliate Creative Assets That Drive In-App Purchases
Design marketing materials for affiliates that drive IAP conversions, not just installs. Asset types, messaging, and what top-performing affiliates need.
Michael ButlerHow to Find and Recruit High-Quality Affiliates for Your App
Where to find affiliates for a mobile app, how to tell which ones are worth recruiting, and what to say and offer when you contact them.
Michael ButlerAffiliate Recruitment Email Templates for Mobile App Product Managers
Ready-to-use email templates for recruiting affiliates to your mobile app's partner program. Personalise and send to bloggers, creators, and influencers.
Michael ButlerBundle and Starter Pack Promotions: How Affiliates Can Drive Higher Average Order Values
Use bundle and starter pack promotions through affiliates to increase average order values. Packaging strategies that benefit users, affiliates, and your app.
Michael ButlerThe Subscription App Affiliate Playbook: Maximising Recurring Revenue Through Partners
Complete affiliate playbook for subscription apps. Commission structures, partner types, and strategies that maximise recurring revenue from affiliate partnerships.
Michael ButlerAndroid App Affiliate Marketing: The Complete Guide
A complete guide to affiliate marketing for Android apps covering App Links, Play Billing, and Play Store policies.
Michael ButlerHow AI Is Changing Affiliate Partner Matching for Mobile Apps
How AI and machine learning are improving the process of matching apps with the right affiliate partners. Automated discovery, fit scoring, and recommendations.
Michael ButlerNon-Intrusive In-App Recommendations: Partner Apps Without Annoying Users
How to recommend partner apps within your app without degrading the user experience. Placement, timing, and design best practices.
Michael ButlerAffiliate Marketing Glossary for App Developers: Every Term You Need to Know
Affiliate Marketing Glossary for App Developers: Every Term You Need to Know
Michael ButlerWhat to Do When Your Affiliate Program Plateaus
Diagnose and break through an affiliate program growth plateau. Common causes, diagnostic steps, and strategies for reigniting growth.
Michael ButlerHow to Write Affiliate Recruitment Emails That Get Responses
How to Write Affiliate Recruitment Emails That Get Responses
Michael ButlerHow to Design an Affiliate Program for a Freemium App
How to Design an Affiliate Program for a Freemium App
Michael ButlerGamification Strategies for Affiliate Programs
How to use gamification to keep affiliates engaged and motivated. Leaderboards, challenges, tiers, and rewards that drive consistent performance.
Michael ButlerHow to Run an Affiliate Program for Consumable In-App Purchases
How to Run an Affiliate Program for Consumable In-App Purchases
Michael ButlerYou Finally Have Paying Users. What Should You Do Next?
This guide explains why early stage mobile apps scale more effectively through affiliate marketing, and how Insert Affiliate gives founders a low risk, insight driven path to growth.
Michael ButlerHow AI and Automation Are Transforming Affiliate Marketing in 2024
Discover how AI and automation are reshaping affiliate marketing in 2024, enhancing personalisation, and simplifying management.