BLOG

Monetisation & Metrics

Articles and guides about monetisation & metrics, from the team building affiliate marketing for mobile apps.

Featured Article
What Is CPI (Cost Per Install)? A Mobile Marketer's Guide
Michael ButlerMichael Butler
June 26, 2026
Monetisation & Metrics

What Is CPI (Cost Per Install)? A Mobile Marketer's Guide

A glossary entry explaining cost per install, how CPI is calculated, and current benchmarks for mobile apps.

Read article
Annual vs Monthly Subscriptions: How Affiliate Incentives Shift the Mix
Michael ButlerMichael Butler
June 13, 2026
Monetisation & Metrics

Annual vs Monthly Subscriptions: How Affiliate Incentives Shift the Mix

Use affiliate commission structures to shift your subscription mix toward annual plans. Higher commissions on annual drive better retention economics.

Read more
How Affiliate Programs Reduce Your Blended CAC Over Time
Michael ButlerMichael Butler
June 12, 2026
Monetisation & Metrics

How Affiliate Programs Reduce Your Blended CAC Over Time

How adding an affiliate channel reduces your overall blended customer acquisition cost. The compounding effect on unit economics.

Read more
The Subscription Revenue Gap: How Affiliates Help Smaller Apps Compete
Michael ButlerMichael Butler
May 22, 2026
Monetisation & Metrics

The Subscription Revenue Gap: How Affiliates Help Smaller Apps Compete

How affiliate marketing helps smaller subscription apps compete with well-funded competitors. Level the playing field without massive ad budgets.

Read more
Mobile App User Acquisition Cost Benchmarks by Category
Michael ButlerMichael Butler
May 14, 2026
Monetisation & Metrics

Mobile App User Acquisition Cost Benchmarks by Category

CPI and user acquisition cost benchmarks broken down by app category for 2026.

Read more