Monetisation & Metrics
Articles and guides about monetisation & metrics, from the team building affiliate marketing for mobile apps.
Michael ButlerHow to Calculate Customer Lifetime Value for Subscription Apps
Learn how to calculate customer lifetime value (LTV) for subscription apps. Formulas, examples, and how LTV drives affiliate commission decisions.
Michael ButlerFreemium vs Subscription vs Paid Apps: Which Pricing Model Wins?
Compare freemium, subscription, and paid app pricing models. Learn the revenue trade-offs and which model pairs best with affiliate marketing.
Michael ButlerWhat Is CPI (Cost Per Install)? A Mobile Marketer's Guide
A glossary entry explaining cost per install, how CPI is calculated, and current benchmarks for mobile apps.
Michael ButlerAnnual vs Monthly Subscriptions: How Affiliate Incentives Shift the Mix
Use affiliate commission structures to shift your subscription mix toward annual plans. Higher commissions on annual drive better retention economics.
Michael ButlerHow Affiliate Programs Reduce Your Blended CAC Over Time
How adding an affiliate channel reduces your overall blended customer acquisition cost. The compounding effect on unit economics.
Michael ButlerThe Subscription Revenue Gap: How Affiliates Help Smaller Apps Compete
How affiliate marketing helps smaller subscription apps compete with well-funded competitors. Level the playing field without massive ad budgets.
Michael ButlerMobile App User Acquisition Cost Benchmarks by Category
CPI and user acquisition cost benchmarks broken down by app category for 2026.