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Industry Playbooks

Articles and guides about industry playbooks, from the team building affiliate marketing for mobile apps.

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Season Pass Affiliate Programs: How Creators Sell Your Game's Premium Content
Michael ButlerMichael Butler
July 5, 2026
Industry Playbooks

Season Pass Affiliate Programs: How Creators Sell Your Game's Premium Content

How to structure affiliate programs around season passes and battle passes for mobile games. Commission timing, content cycles, and creator strategies.

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Why Productivity YouTubers Are the Highest-Converting Affiliate Partners
Michael ButlerMichael Butler
June 24, 2026
Industry Playbooks

Why Productivity YouTubers Are the Highest-Converting Affiliate Partners

Why Productivity YouTubers Are the Highest-Converting Affiliate Partners

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How Workout Plan IAPs Convert Better Through Affiliate Recommendations
Michael ButlerMichael Butler
June 21, 2026
Industry Playbooks

How Workout Plan IAPs Convert Better Through Affiliate Recommendations

Why workout plan and fitness content IAPs convert at higher rates when promoted through affiliate recommendations versus in-app discovery alone.

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How Wearable App Developers Can Use Affiliates to Drive Premium Feature Purchases
Michael ButlerMichael Butler
June 5, 2026
Industry Playbooks

How Wearable App Developers Can Use Affiliates to Drive Premium Feature Purchases

Affiliate strategies for Apple Watch, Fitbit, and wearable companion apps. Leverage fitness and tech reviewers to drive premium subscription upgrades.

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Student Ambassador Programs vs Affiliate Programs for Education Apps
Michael ButlerMichael Butler
May 22, 2026
Industry Playbooks

Student Ambassador Programs vs Affiliate Programs for Education Apps

Compare student ambassador and affiliate models for education and learning apps. Which drives more course purchases and subscriptions?

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Affiliate Commission Models for Subscription Fitness Apps: What Percentage Works?
Michael ButlerMichael Butler
May 22, 2026
Industry Playbooks

Affiliate Commission Models for Subscription Fitness Apps: What Percentage Works?

Affiliate Commission Models for Subscription Fitness Apps: What Percentage Works?

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Discord Server Affiliates: How Gaming Communities Drive More IAPs Than Paid Ads
Michael ButlerMichael Butler
May 22, 2026
Industry Playbooks

Discord Server Affiliates: How Gaming Communities Drive More IAPs Than Paid Ads

Discord Server Affiliates: How Gaming Communities Drive More IAPs Than Paid Ads

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Why CPI Is a Vanity Metric: How Gaming Affiliates Drive Revenue, Not Just Installs
Michael ButlerMichael Butler
May 19, 2026
Industry Playbooks

Why CPI Is a Vanity Metric: How Gaming Affiliates Drive Revenue, Not Just Installs

Why CPI Is a Vanity Metric: How Gaming Affiliates Drive Revenue, Not Just Installs

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The EdTech Affiliate Flywheel: How One Referral Generates a Classroom of Users
Michael ButlerMichael Butler
May 16, 2026
Industry Playbooks

The EdTech Affiliate Flywheel: How One Referral Generates a Classroom of Users

The EdTech Affiliate Flywheel: How One Referral Generates a Classroom of Users

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How Marketplace Apps Can Let Sellers Run Their Own Affiliate Campaigns
Michael ButlerMichael Butler
May 12, 2026
Industry Playbooks

How Marketplace Apps Can Let Sellers Run Their Own Affiliate Campaigns

Enable marketplace sellers to create their own affiliate campaigns. Decentralised affiliate marketing that scales with your marketplace.

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Why Education Bloggers Are the Most Underused Affiliate Channel for Learning Apps
Michael ButlerMichael Butler
May 11, 2026
Industry Playbooks

Why Education Bloggers Are the Most Underused Affiliate Channel for Learning Apps

Education bloggers and teacher content creators are an untapped affiliate channel for learning apps. How to find them and why they convert so well.

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