Commissions & Payouts
Articles and guides about commissions & payouts, from the team building affiliate marketing for mobile apps.
Michael ButlerHow to Pay Affiliates When Apple and Google Take 30%: Margin Math for App Developers
How to Pay Affiliates When Apple and Google Take 30%: Margin Math for App Developers
Michael ButlerHow External Payment Links Affect App Affiliate Commissions
How Apple's external payment link policy changes affect affiliate commission calculations. Web payments, reduced platform fees, and margin implications.
Michael ButlerHow to Set Commissions Based on Margins, Not Revenue
Why setting affiliate commissions as a percentage of margin rather than revenue leads to more sustainable economics. A practical guide to margin-based commissions.
Michael ButlerHow Reduced App Store Commissions Change Your Affiliate Payout Math
How qualifying for Apple's Small Business Program and reduced renewal rates affects your affiliate commission calculations and program competitiveness.
Michael ButlerHow to Offer Tiered Affiliate Commissions Based on IAP Value
Design tiered commission rates based on IAP transaction value. Reward affiliates who drive high-value purchases while managing margins on smaller transactions.
Michael ButlerAffiliate Marketing Earnings: Google's Top Questions Answered
Straight answers to Google's most-asked affiliate marketing earnings questions — from $100 a day to whether 20% commission is generous.
Michael ButlerCommission Models for Non-Subscription Apps: What Works Beyond Recurring
Commission Models for Non-Subscription Apps: What Works Beyond Recurring
Michael ButlerTiered Commission Structures: How to Reward Your Best Affiliates
Tiered Commission Structures: How to Reward Your Best Affiliates
Michael ButlerConsumable vs Non-Consumable IAPs: How to Structure Affiliate Commissions
How to set affiliate commissions for consumable and non-consumable in-app purchases. Different IAP types need different commission approaches.
Michael ButlerAffiliate Commission Rates for Mobile Apps: Benchmarks for 2026
Data-backed benchmarks for mobile app affiliate commission rates in 2026.
Michael Butler8 Affiliate Payment Models Explained
Eight affiliate payment models explained for app developers. From CPA to revenue share to hybrid structures, find the right model for your program.
Michael ButlerLifetime Commissions vs Time-Limited Commissions
Compare lifetime and time-limited affiliate commission models. Which structure attracts better partners and creates sustainable program economics?