App Marketing
Articles and guides about app marketing, from the team building affiliate marketing for mobile apps.
Michael ButlerHow AI Is Changing How People Discover Apps
How AI Is Changing How People Discover Apps
Michael ButlerAI Search vs Traditional Search: How Performance Differs for App Marketing
Compare AI search and traditional search for app marketing performance. Click rates, conversion patterns, and how to optimise for both channels.
Michael ButlerAffiliate Marketing for Mobile Apps in the US Market
A regional guide to affiliate marketing for mobile apps in the United States.
Michael ButlerHow to Get Your App Featured in Best Of Lists
Strategies for getting your mobile app included in 'best of' roundup articles and recommendation lists that drive high-quality installs.
Michael ButlerHow to Create a Landing Page That Converts App Downloads
Build a landing page that converts visitors into app installs. Key elements, layout patterns, and how to optimise for affiliate traffic.
Michael ButlerSchema Markup for App Websites: Help AI Understand Your Product
How to implement schema markup on your app website so search engines and AI assistants understand and recommend your product accurately.
Michael ButlerHow to Structure Blog Content So AI Assistants Cite You
How to Structure Blog Content So AI Assistants Cite You
Michael ButlerNew Year Resolution Apps: How to Run January Affiliate Campaigns
Capitalise on New Year resolution motivation with targeted affiliate campaigns. Fitness, productivity, finance, and wellness apps peak in January.
Michael ButlerHow AI Agents Will Change Mobile App Affiliate Marketing
How autonomous AI agents will transform app discovery and affiliate marketing. What developers should prepare for as AI shopping agents emerge.
Michael ButlerEmail vs Push vs In-App: Which Channel for What Message?
When to use email, push notifications, or in-app messages to communicate with your app's users. A framework for choosing the right channel.