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App Marketing
Articles and guides about app marketing, from the team building affiliate marketing for mobile apps.
Michael ButlerMental Health App User Acquisition Cost Benchmarks (2026)
Mental health app user acquisition cost benchmarks for 2026: sourced cost per install, trial and subscriber data for wellness apps.
Michael ButlerHow to Grow Your App Without a Big Marketing Budget
A practical guide to low-budget app marketing strategies that indie developers can use in 2026, from ASO and community building to affiliate marketing.
Michael ButlerProgressive Web Apps (PWAs) as Affiliate Landing Pages for Mobile Apps
Using PWAs as intermediate landing pages for affiliate campaigns. Give users an app-like preview experience before they commit to installing.
Michael Butler15 App Marketing Channels Ranked by ROI
15 App Marketing Channels Ranked by ROI
Michael ButlerMobile App Marketing Predictions for 2027
Key predictions for mobile app marketing in 2027. AI discovery, affiliate growth, subscription trends, and what developers should prepare for.
Michael Butler8 Alternatives to Paid User Acquisition for Mobile Apps
8 Alternatives to Paid User Acquisition for Mobile Apps
Michael ButlerHow AI Search Is Changing Affiliate Marketing for Apps
How ChatGPT, Perplexity, and Google AI Overviews are reshaping app discovery and affiliate marketing.
Michael ButlerHow App Store Ratings Act as Social Proof for Affiliate Campaigns
How app store ratings and reviews amplify affiliate campaign effectiveness. Why ratings matter for conversion and how to use them.
Michael ButlerHow to Optimise Your App Store Listing for Affiliate-Referred Traffic
Optimise your app store listing to maximise conversion from affiliate-referred visitors. What to prioritise when users arrive with affiliate-set expectations.
Michael ButlerUsing Affiliates to Fund User Acquisition Without Giving Up Equity
How affiliate marketing lets app developers fund user acquisition through revenue sharing instead of raising capital or giving up equity.
Michael ButlerAEO for App Developers: Getting Your App Recommended by ChatGPT and Perplexity
AEO for App Developers: Getting Your App Recommended by ChatGPT and Perplexity
Michael ButlerPrime Day and Major Sale Events: How to Boost Affiliate Conversions
Use major sale events (Prime Day, Black Friday, holiday season) to boost affiliate conversions. Promotional timing, offers, and coordination strategies.
Michael ButlerThe Founder's Guide to App Marketing (When You're Doing Everything)
Marketing strategies for solo founders and small teams building mobile apps. Prioritise high-impact, low-cost tactics that scale.
Michael ButlerHow AI Is Changing How People Discover Apps
How AI Is Changing How People Discover Apps
Michael ButlerAI Search vs Traditional Search: How Performance Differs for App Marketing
Compare AI search and traditional search for app marketing performance. Click rates, conversion patterns, and how to optimise for both channels.
Michael ButlerAffiliate Marketing for Mobile Apps in the US Market
A regional guide to affiliate marketing for mobile apps in the United States.
Michael ButlerHow to Get Your App Featured in Best Of Lists
Strategies for getting your mobile app included in 'best of' roundup articles and recommendation lists that drive high-quality installs.
Michael ButlerHow to Create a Landing Page That Converts App Downloads
Build a landing page that converts visitors into app installs. Key elements, layout patterns, and how to optimise for affiliate traffic.
Michael ButlerSchema Markup for App Websites: Help AI Understand Your Product
How to implement schema markup on your app website so search engines and AI assistants understand and recommend your product accurately.
Michael ButlerHow to Structure Blog Content So AI Assistants Cite You
How to Structure Blog Content So AI Assistants Cite You
Michael ButlerNew Year Resolution Apps: How to Run January Affiliate Campaigns
Capitalise on New Year resolution motivation with targeted affiliate campaigns. Fitness, productivity, finance, and wellness apps peak in January.
Michael ButlerHow AI Agents Will Change Mobile App Affiliate Marketing
How autonomous AI agents will change app discovery and affiliate marketing. What developers should prepare for as AI shopping agents emerge.
Michael ButlerEmail vs Push vs In-App: Which Channel for What Message?
Push vs email vs in-app notifications compared side by side. When to use each channel, how push and in-app notifications differ, and how to combine all three without annoying users.