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Tracking & Attribution
Articles and guides about tracking & attribution, from the team building affiliate marketing for mobile apps.
Michael ButlerWhat Developers Actually Want from an Affiliate SDK
What Developers Actually Want from an Affiliate SDK
Michael ButlerHow to Track In-App Purchase Conversions from Affiliate Links
A step-by-step guide to tracking in-app purchase conversions driven by affiliate links, covering SDK integration, webhook callbacks, and dashboard reporting.
Michael ButlerHow to Integrate Affiliate Tracking into a Native iOS (Swift) App
Technical tutorial for adding affiliate tracking to your iOS app using Insert Affiliate Swift SDK.
Michael ButlerHow to Track Affiliate Revenue Across Multiple Monetisation Models
Unified tracking for affiliate revenue across subscriptions, IAPs, web payments, and ad revenue. Build a complete picture of affiliate-driven value.
Michael ButlerHow to Track Affiliate Revenue in Mobile Apps: The Definitive Guide
A guide to tracking affiliate revenue in mobile apps, covering attribution, SDK integration, and subscription tracking with RevenueCat and Adapty.
Michael ButlerWhat Is Deep Linking? A Plain-English Explanation
Deep linking means using a link that opens a specific screen inside an app. This guide explains how deep links work on iOS and Android, what deferred deep linking is, and why deep links break.
Michael ButlerHow to Implement Affiliate Tracking in a React Native App with IAPs
How to Implement Affiliate Tracking in a React Native App with IAPs
Michael ButlerRevenueCat + Stripe + Affiliate Tracking: Connecting Your Payment Stack
Learn how to connect RevenueCat and Stripe to a unified affiliate tracking system for your mobile app.
Michael ButlerAffiliate SDK Size Comparison: Impact on App Download Size
How affiliate tracking SDKs affect your app's download size. Compare SDK footprints and strategies for minimising binary size impact.
Michael ButlerDeep Links vs Universal Links vs App Links vs Deferred Deep Links: Which Should You Use?
Universal Links and Android App Links are verified deep links, custom URL schemes are the older unverified kind, and deferred deep links survive an install. This comparison shows how they differ and which to use for each job.
Michael ButlerWebhook Integration Patterns for Mobile App Affiliate Programs
Common webhook integration patterns for connecting affiliate tracking to your mobile app's purchase verification and subscription management stack.
Michael ButlerWebhook-Based Affiliate Event Tracking for Real-Time IAP Attribution
Set up real-time webhook-based tracking for in-app purchase affiliate attribution. Architecture, event types, and reliability best practices.
Michael ButlerReact Native vs Flutter vs Native for Affiliate Integration
Compare React Native, Flutter, and native iOS/Android development for affiliate tracking integration. SDK support, deep linking, and trade-offs.
Michael ButlerIn-App Affiliate Tracking: What It Is and Why It Matters
An explainer on how in-app affiliate tracking works for mobile apps and how modern SDKs and deep links solve attribution.
Michael ButlerCross-Platform In-App Purchase Validation with Affiliate Attribution
How to validate in-app purchases across iOS and Android while maintaining accurate affiliate attribution. Technical integration patterns.
Michael ButlerHow to Set Up Affiliate Deep Links in React Native with React Navigation
Configure affiliate deep links in a React Native app using React Navigation. Handle universal links, app links, and attribution capture.
Michael ButlerInstall-to-Purchase Delays: How to Handle Long Conversion Windows
How to handle the gap between app install and first purchase in affiliate attribution. Set attribution windows that are fair to affiliates and accurate.
Michael ButlerWhat Are Deferred Deep Links and Why Do They Matter for App Marketing?
Deferred deep links preserve user intent through app installs. Learn how they work, why they boost conversions by up to 40%, and how to use them in your app mar
Michael ButlerHow to Build a Subscription Model in React Native with Affiliate Tracking
Step-by-step guide to implementing subscriptions in a React Native app with affiliate tracking via Insert Affiliate and RevenueCat.