Emails That Get Responses
Recruiting affiliates starts with outreach, and outreach starts with a great email. The difference between an email that gets a response and one that gets deleted is personalisation, brevity, and a clear value proposition. Here are templates you can adapt for different affiliate types.
Template 1: For Bloggers and Review Sites
Subject: Partnership opportunity — [Your App Name]
Hi [Name],
I came across your post on [specific article title] and thought it was [specific genuine compliment]. Your coverage of [topic] is exactly the kind of content our users value.
I am reaching out because I think [Your App Name] would be a great fit for your audience. We are a [one-sentence app description], and we have just launched an affiliate program offering [commission rate] recurring commissions on subscriptions.
I would love to set you up with a free premium account so you can try the app yourself. No obligation to write about it — but if you find it valuable, we would be thrilled to have you as a partner.
Would you be open to taking a look?
[Your name]
Template 2: For YouTube and TikTok Creators
Subject: Collab idea — [Your App Name] x [Creator Name]
Hey [Name],
Big fan of your [specific video or content type] content. Your [specific thing they do well] really stands out.
I run [Your App Name] — [one-sentence description]. I think your audience would genuinely find it useful because [specific reason tied to their content].
We offer [commission rate] recurring commissions through our affiliate program, and I would love to send you a free premium account to try it out. If it fits your content, we could explore a partnership.
No pressure at all — just thought it could be a great match.
[Your name]
Template 3: For Newsletter Writers
Subject: Affiliate partnership — [Your App Name]
Hi [Name],
I have been reading [Newsletter Name] for a while and especially enjoyed your recent piece on [specific topic]. Your audience of [their audience description] is exactly who we built [Your App Name] for.
We recently launched an affiliate program with [commission rate] recurring commissions. Given that your readers are [reason they match your audience], I think this could be a valuable partnership for both of us.
I would be happy to set you up with a free account and share more details. Would you be interested?
[Your name]
Template 4: For Industry Professionals (Trainers, Consultants, etc.)
Subject: Partner with [Your App Name] — earn commissions on client referrals
Hi [Name],
I noticed you [how you found them — their practice, social media, website]. As someone who works with [their client type], you are in a great position to recommend tools that help your clients.
[Your App Name] is [one-sentence description]. Many [their profession type] are already recommending it to clients, and our affiliate program lets you earn [commission rate] recurring commissions on every subscription.
I would love to give you a free premium account and walk you through how the partnership works. Would a quick 10-minute call work for you?
[Your name]
Key Principles Across All Templates
- Personalise the first line — reference their specific content, not generic flattery
- Keep it under 150 words — busy people skim
- Lead with their audience benefit — not your product features
- Offer something free — a premium account removes risk
- Low pressure — "no obligation" and "would you be open" outperform hard asks
- One clear call to action — do not ask for three things at once
Follow up once after 5 to 7 days if you do not hear back. After that, move on — persistence beyond two emails feels pushy.
Insert Affiliate makes onboarding seamless once a partner says yes — they sign up, get their unique link, and start tracking commissions immediately.