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Influencers & Creators
Articles and guides about influencers & creators, from the team building affiliate marketing for mobile apps.
Michael ButlerWhat I Learned Going Live on Sub Club About Affiliate Marketing for Apps
A note from our founder on the Sub Club by RevenueCat live session with None to Run's Mark Kennedy: real affiliate program numbers, fair rev share, and the halo effect.
Michael ButlerInfluencer Marketing ROI Statistics for Mobile Apps
Key influencer marketing ROI statistics for mobile apps in 2026. Benchmarks for cost per install, engagement rates, and conversion data by platform.
Michael ButlerHow to Use TikTok to Drive App Downloads Through Affiliates
A complete playbook for using TikTok creators as commission-earning affiliates to drive real app downloads and in-app purchase revenue.
Michael ButlerWhy Newsletter Affiliates Outperform Social Media Affiliates for App Installs
Data and reasoning behind why newsletter-based affiliates drive higher quality installs than social media affiliates. Trust, intent, and conversion dynamics.
Michael ButlerThe True Cost of Influencer Marketing vs Performance-Based Affiliates for Apps
Compare flat-fee influencer sponsorships with performance-based affiliate partnerships for app promotion. True cost analysis including hidden expenses.
Michael ButlerNewsletter-Based Affiliate Marketing: Using Substack, Beehiiv, and Ghost to Drive App Installs
Newsletter-Based Affiliate Marketing: Using Substack, Beehiiv, and Ghost to Drive App Installs
Michael ButlerHow UGC Creators Are Becoming the Most Effective App Affiliates
Why user-generated content (UGC) creators are outperforming traditional influencers as app affiliates. The authenticity advantage and how to recruit them.
Michael ButlerHow to Use Mastodon and the Fediverse for App Affiliate Marketing
Affiliate marketing strategies for Mastodon and the Fediverse. Reach privacy-conscious tech audiences through decentralised social networks.
Michael ButlerHow to Run Affiliate Campaigns on X (Twitter) for Mobile Apps
Run affiliate campaigns on X (Twitter) for your mobile app. Thread strategies, creator selection, and optimising for the platform's fast-paced format.
Michael ButlerHow to Run Affiliate Campaigns on Instagram for Mobile Apps
Strategies for running effective affiliate campaigns on Instagram. Content formats, creator partnerships, and tracking installs from Instagram traffic.