About the author
Michael Butler
Founder, Insert Affiliate
Michael Butler is the founder of Insert Affiliate, the affiliate marketing platform built for mobile apps. He writes about affiliate and referral marketing, in-app purchase tracking, and how app developers can grow revenue through partnerships.
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Michael ButlerProgressive Web Apps (PWAs) as Affiliate Landing Pages for Mobile Apps
Using PWAs as intermediate landing pages for affiliate campaigns. Give users an app-like preview experience before they commit to installing.
Michael ButlerThe Rise of Affiliate Marketing for AI-Powered Apps: A New Vertical
How AI-powered apps (ChatGPT wrappers, AI writing tools, AI art generators) are building affiliate programs. The unique dynamics of marketing AI to users.
Michael Butler15 App Marketing Channels Ranked by ROI
15 App Marketing Channels Ranked by ROI
Michael Butler8 Signs Your App Needs an Affiliate Program
8 Signs Your App Needs an Affiliate Program
Michael ButlerHow to Set Up an Affiliate Program for Your iOS or Android App
A practical step-by-step guide to launching an affiliate program for your mobile app, covering commission models, SDK setup, and affiliate recruitment.
Michael ButlerHow to Turn Influencers Into Performance-Based Affiliates
Stop paying flat fees for uncertain results. Convert influencers into commission-earning affiliates who get paid when they drive real sales.