About the author
Michael Butler
Founder, Insert Affiliate
Michael Butler is the founder of Insert Affiliate, the affiliate marketing platform built for mobile apps. He writes about affiliate and referral marketing, in-app purchase tracking, and how app developers can grow revenue through partnerships.
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Michael ButlerHow to Track In-App Purchase Conversions from Affiliate Links
A step-by-step guide to tracking in-app purchase conversions driven by affiliate links, covering SDK integration, webhook callbacks, and dashboard reporting.
Michael ButlerLTV by Acquisition Channel: How Affiliate Users Compare to Paid and Organic
LTV by Acquisition Channel: How Affiliate Users Compare to Paid and Organic
Michael ButlerMicro-Influencers vs Macro-Influencers: Which Drives More App Installs?
Compare micro-influencers and macro-influencers for mobile app marketing. Learn which tier delivers better install rates, engagement, and affiliate ROI.
Michael ButlerAffiliate Marketing ROI for Mobile Apps: What the Data Actually Shows
Affiliate Marketing ROI for Mobile Apps: What the Data Actually Shows
Michael ButlerHow to Build a Business Case for an Affiliate Program
How to Build a Business Case for an Affiliate Program
Michael ButlerHow to Recruit Education Content Creators as Affiliate Partners
Find and recruit education content creators — teachers, tutors, and learning influencers — as affiliate partners for your education app.