About the author
Michael Butler
Founder, Insert Affiliate
Michael Butler is the founder of Insert Affiliate, the affiliate marketing platform built for mobile apps. He writes about affiliate and referral marketing, in-app purchase tracking, and how app developers can grow revenue through partnerships.
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Michael ButlerWhy Users Trust Friend Recommendations (And How Referrals Leverage It)
The psychology behind why personal recommendations drive app installs. How referral and affiliate programs tap into trust-based decision making.
Michael ButlerSeason Pass Affiliate Programs: How Creators Sell Your Game's Premium Content
How to structure affiliate programs around season passes and battle passes for mobile games. Commission timing, content cycles, and creator strategies.
Michael ButlerInvite-Only vs Open Affiliate Programs: Pros and Cons
Should your affiliate program be open to everyone or invite-only? Pros, cons, and when each approach makes sense for mobile apps.
Michael ButlerThe Founder's Guide to App Marketing (When You're Doing Everything)
Marketing strategies for solo founders and small teams building mobile apps. Prioritise high-impact, low-cost tactics that scale.
Michael ButlerAffiliate Marketing for One-Time Purchase Apps (Not Subscriptions)
Affiliate Marketing for One-Time Purchase Apps (Not Subscriptions)
Michael ButlerThe Complete Checklist for Launching a Mobile App Affiliate Program
The Complete Checklist for Launching a Mobile App Affiliate Program