About the author
Michael Butler
Founder, Insert Affiliate
Michael Butler is the founder of Insert Affiliate, the affiliate marketing platform built for mobile apps. He writes about affiliate and referral marketing, in-app purchase tracking, and how app developers can grow revenue through partnerships.
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Michael ButlerThe Best Affiliate Types for Dating Apps: Relationship Bloggers, Podcasters, and TikTok Creators
The Best Affiliate Types for Dating Apps: Relationship Bloggers, Podcasters, and TikTok Creators
Michael ButlerWebhook-Based Affiliate Event Tracking for Real-Time IAP Attribution
Set up real-time webhook-based tracking for in-app purchase affiliate attribution. Architecture, event types, and reliability best practices.
Michael ButlerHow Dating Apps Can Use Podcast Sponsorships as an Affiliate Channel
Turn podcast sponsorships into performance-based affiliate partnerships for your dating app. Reach engaged audiences through trusted podcast hosts.
Michael ButlerHow Social Apps Can Use Virtual Gift Affiliates to Drive Revenue
How social apps with virtual gift economies can build affiliate programs around gift purchases. Drive IAP revenue through creator partnerships.
Michael ButlerHow Reduced App Store Commissions Change Your Affiliate Payout Math
How qualifying for Apple's Small Business Program and reduced renewal rates affects your affiliate commission calculations and program competitiveness.
Michael ButlerHow to Offer Tiered Affiliate Commissions Based on IAP Value
Design tiered commission rates based on IAP transaction value. Reward affiliates who drive high-value purchases while managing margins on smaller transactions.