About the author
Michael Butler
Founder, Insert Affiliate
Michael Butler is the founder of Insert Affiliate, the affiliate marketing platform built for mobile apps. He writes about affiliate and referral marketing, in-app purchase tracking, and how app developers can grow revenue through partnerships.
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Michael ButlerPartnerStack Alternatives: 5 Options by Type of Business
Five PartnerStack alternatives compared by need: enterprise partnership platforms, SaaS affiliate tools and affiliate software for mobile apps.
Michael ButlerHow Fitness Apps Can Use Personal Trainers as High-Converting Affiliates
How Fitness Apps Can Use Personal Trainers as High-Converting Affiliates
Michael Butler6 Rewardful Alternatives (and Rewardful Pricing Explained)
Rewardful alternatives compared by need, with current Rewardful pricing and the best pick for SaaS, e-commerce and mobile apps.
Michael ButlerHow to Write AI-Friendly App Descriptions That Get Recommended
Write app descriptions that AI assistants can parse, cite, and recommend. Optimise for ChatGPT, Perplexity, and Google AI Overviews.
Michael ButlerBest Referral Program Software for Mobile Apps (2026)
Michael ButlerMental Health App User Acquisition Cost Benchmarks (2026)
Mental health app user acquisition cost benchmarks for 2026: sourced cost per install, trial and subscriber data for wellness apps.