About the author
Michael Butler
Founder, Insert Affiliate
Michael Butler is the founder of Insert Affiliate, the affiliate marketing platform built for mobile apps. He writes about affiliate and referral marketing, in-app purchase tracking, and how app developers can grow revenue through partnerships.
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Michael ButlerFirst-Click vs Last-Click Attribution: Which Works for App Affiliates?
Compare first-click and last-click attribution models for mobile app affiliate programs. Learn which model fairly credits affiliates and drives growth.
Michael ButlerEnterprise Revenue Share Now Includes Unlimited Affiliates
Due to popular demand, the Enterprise Revenue Share plan now includes unlimited affiliates. Here's what changed, who gets it, and how to make the most of it.
Michael ButlerHow to Create an Affiliate Newsletter That Keeps Partners Active
Michael ButlerReferral vs Affiliate vs Promo Code: Which Growth Lever Fits Your App?
Compare referral programs, affiliate marketing, and promo codes to find the best growth strategy for your mobile app.
Michael ButlerHow Hedy's Certified Coaches Drove $7,135 in Affiliate Sales
Hedy, an AI meeting coach, gave its certified coaches their own affiliate links. 32 affiliates and $7,135 in sales later, here's what they learned.
Michael Butler