About the author
Michael Butler
Founder, Insert Affiliate
Michael Butler is the founder of Insert Affiliate, the affiliate marketing platform built for mobile apps. He writes about affiliate and referral marketing, in-app purchase tracking, and how app developers can grow revenue through partnerships.
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Michael ButlerWhat Affiliates Actually Want from App Partner Programs
What Affiliates Actually Want from App Partner Programs
Michael ButlerWhy Newsletter Affiliates Outperform Social Media Affiliates for App Installs
Data and reasoning behind why newsletter-based affiliates drive higher quality installs than social media affiliates. Trust, intent, and conversion dynamics.
Michael ButlerPrime Day and Major Sale Events: How to Boost Affiliate Conversions
Use major sale events (Prime Day, Black Friday, holiday season) to boost affiliate conversions. Promotional timing, offers, and coordination strategies.
Michael ButlerCommission Models for Non-Subscription Apps: What Works Beyond Recurring
Commission Models for Non-Subscription Apps: What Works Beyond Recurring
Michael ButlerSplit Affiliate Commissions Into Scheduled Payments
Auto Chunk Payments lets you break high-value affiliate commissions into smaller scheduled chunks, helping you manage cash flow while keeping affiliates fairly rewarded.
Michael ButlerWhy Users Trust Friend Recommendations (And How Referrals Leverage It)
The psychology behind why personal recommendations drive app installs. How referral and affiliate programs tap into trust-based decision making.