About the author
Michael Butler
Founder, Insert Affiliate
Michael Butler is the founder of Insert Affiliate, the affiliate marketing platform built for mobile apps. He writes about affiliate and referral marketing, in-app purchase tracking, and how app developers can grow revenue through partnerships.
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Michael ButlerHow to Structure Affiliate Rewards That Encourage Long-Term Subscriptions
Design affiliate reward structures that incentivise driving subscribers who stay long-term. Tenure bonuses, retention-based commissions, and loyalty mechanics.
Michael Butler8 Alternatives to Paid User Acquisition for Mobile Apps
8 Alternatives to Paid User Acquisition for Mobile Apps
Michael ButlerHow to Build a Hybrid Creator Program: Flat Fee + Performance Commission
Design a hybrid creator partnership combining upfront flat fees with ongoing performance commissions. The best of both worlds for app-creator relationships.
Michael ButlerLaunch Day Affiliate Campaigns: How to Use Affiliates for Your App Launch
Launch Day Affiliate Campaigns: How to Use Affiliates for Your App Launch
Michael ButlerThe True Cost of App Installs in 2026: Paid vs Organic vs Affiliate
A data-driven breakdown of what app installs actually cost in 2026 across paid ads, organic ASO, and affiliate channels.
Michael ButlerHow to Track Affiliate Revenue Across Multiple Monetisation Models
Unified tracking for affiliate revenue across subscriptions, IAPs, web payments, and ad revenue. Build a complete picture of affiliate-driven value.