Does Insert Affiliate work with Unity games?

Yes. There is a Unity SDK, alongside SDKs for Swift, Kotlin, Java, React Native, Flutter and JavaScript. It was first built for a customer who needed it, and a working version was ready for their app within 48 hours.

Can I pay creators on purchases instead of installs?

Yes. Commission is calculated on the in-app purchases and subscriptions each creator drives, so you pay for players who spend. If you prefer, you can also pay a fixed amount per sale rather than a percentage.

Do you track one-off in-app purchases as well as subscriptions?

Yes. One-off purchases such as currency packs and passes are tracked alongside subscriptions, on both iOS and Android, and each one is attributed to the creator who referred the player.

How do streamers and creators get paid?

Through Stripe Connect. Insert Affiliate works out what each creator has earned and can pay them automatically, with a self-billing invoice generated for every payout. You do not need a spreadsheet or manual transfers.

Can creators see their own results?

Yes. Every affiliate gets their own dashboard showing clicks, purchases and commission in real time. Creators can check what they are owed whenever they like, which makes them far easier to recruit.

Can players refer their friends too?

Yes. In-app referrals let you add a refer-a-friend screen to your game, so players can invite friends and earn a reward you choose. It runs alongside your creator programme.

We publish more than one game. Can we track them all?

Yes. The Growth plan covers up to 3 apps and Enterprise covers unlimited apps, each with its own affiliates and tracking.

Two friends laughing while playing games on their phones

"If you're looking for a partner who moves fast, listens carefully, and delivers exactly what you need, I can't recommend Insert Affiliate highly enough." - Scott Peckham, Incremental Developer Ltd

Affiliate Marketing for Mobile Games

Streamers and gaming creators can send you players who actually spend. Insert Affiliate tracks every in-app purchase and subscription they drive on iOS and Android, with a Unity SDK, and pays them commission on real revenue.

Go Live Today. No credit card required

PROBLEM 1

Paying per install rewards the wrong players

Most creator deals in gaming pay for downloads. Plenty of those players open the game once and never spend. Without purchase tracking you cannot tell a creator who sends paying players from one who sends nobody of value.

PROBLEM 2

Purchases happen where web tracking cannot see

Players buy coins, passes and subscriptions inside the App Store and Google Play. A web affiliate platform loses the player at the store page, so the sale never reaches the creator who earned it.

PROBLEM 3

Flat sponsorship fees are a gamble

A sponsored stream costs the same whether it brings ten spenders or none. Commission on revenue lets you work with far more creators, including smaller ones, because you only pay when their audience buys.

App teams already growing with us

When Incremental Developer needed Unity support, we built a working SDK for their app within 48 hours. These teams run their affiliate programmes on Insert Affiliate.

DEVELOPMENT

“Insert Affiliate has been outstanding to work with. When I approached them, they didn't yet have a Unity SDK, but within 48 hours, they built a fully functional prototype specifically for my app from the ground up. Their founder, Michael Butler, has been incredibly thorough throughout the entire process. He took the time to understand our requirements and clearly communicated the process from start to finish. The level of attention and technical capability has been nothing short of impressive. If you're looking for a partner who moves fast, listens carefully, and delivers exactly what you need, I can't recommend Insert Affiliate highly enough.”

Incremental Developer Ltd

Scott Peckham - Founder

NEWS

“We hit near the top of our category on launch day. Incentivising our ambassadors with Insert Affiliate played a big part in that.”

UK Intelligence Platform

Charles – Chief Product Officer, top 50 world wide news app

The creators who grow mobile games

Each of these creator types can become an affiliate for your game, with their own link, their own real-time dashboard and automatic payouts.

Streamers

A streamer plays your game live for hours in front of the same audience. An affiliate link in the stream description and chat turns that attention into tracked purchases, and the streamer can see their earnings as they come in.

Gaming YouTubers

Gameplay videos, tier lists and beginner guides keep getting views long after they are published. A link in the description earns the creator commission on every player the video sends, month after month.

Short-form gaming creators

Clips on TikTok, Reels and Shorts reach players who have never heard of your game. A deep link in the bio takes them straight to the store, and every purchase that follows is tracked back to the creator.

Guide and strategy writers

Players who search for builds, walkthroughs and strategies are your most committed. Guide writers and wiki maintainers reach them at exactly the moment they are deciding whether to invest in the game.

Community and clan leaders

Discord server owners and guild leaders bring groups of players, not individuals. Daisy-chain commissions let a leader earn from the affiliates they recruit, without reducing what those affiliates earn. Available on Growth and Enterprise plans.

Competitive players

Top-ranked and tournament players have small audiences that copy what they play. A handful of trusted names can outperform a much larger sponsored campaign, and affiliate tracking shows you which ones.

How it works

From SDK install to automated payouts in four steps.

STEP 1

Install the SDK

Add our SDK to your app. Swift, Kotlin, Java, React Native, Flutter, Unity and JavaScript are all supported, and setup typically takes a few hours.

STEP 2

Create affiliate links

Give each creator their own deep link with Insert Links, or connect Branch.io, AppsFlyer or RevenueCat Web Purchase Links if you already use them.

STEP 3

Track in-app purchases

Every affiliate-driven subscription on iOS, Android and the web is attributed to the creator who drove it, verified against real purchase receipts.

STEP 4

Pay automatically

Payouts run through Stripe Connect with VAT-compliant self-billing invoices generated for you. No spreadsheets and no manual transfers.

Building in Unity? Our Unity SDK sits alongside Swift, Kotlin, Java, React Native, Flutter and JavaScript, so your game is covered whichever engine you ship on.

Connect

Easy integrations with your favourite apps

In-App Purchase Receipt Verification

RevenueCat

Adapty

Iaptic

AppHud

Direct App Store

No Third Party Required

Direct Android

No Third Party Required

Deep-linking services

AppsFlyer

Branch.io

Insert Links

Other

Universally Compatible

Need another Provider?

We’re more than happy to integrate a new provider, let’s setup a call?

Enterprise feature

Find gaming creators for your affiliate programme

Search for streamers, gaming YouTubers or short-form creators who cover your genre, shortlist them, and reach out with verified emails.

Gaming creators live on TikTok, Instagram and YouTube, and Creator Discovery searches all three. Build a shortlist in the built-in CRM and unlock verified email addresses when you are ready to reach out. Enterprise plans come with 5,000 search credits each month, where a search costs 1 credit per creator returned and unlocking an email costs 100 credits.

Where do we stack up?

See how Insert Affiliate compares to other platforms

Comparison Chart

Insert Affiliate

Other Leading Competitors

Works with in-app purchases and subscriptions across all platforms

Two-sided dashboards - you and your affiliates both see real-time data

Direct affiliate payouts via Stripe

Flat fee or low-cost revenue share options

Takes 10-15% of every transaction on average

Advanced commission rules (e.g. tiered percentage per sale) - Growth & Enterprise plans

As a subscriber, receive significant discounts on RevenueCat and other partner platforms

Web payments support via Stripe or RevenueCat Web Billing

Control how long affiliates earn commissions via attribution windows or renewal limits

Free Insert Links (proprietary deep linking) included - no need for expensive third party MMPs

Payment structure

From £20

/month

10%

App Revenue

EASY SETUP

Developers worldwide are switching to us to finally have reliable in-app purchase affiliate tracking

RELIABLE LINKS

Deep linking works perfectly because we integrate with industry leading platforms for linking and verification

DEDICATED TEAM

As a small team, we listen to our customer feedback and rapidly integrate your ideas.

Pricing that works for you

Choose a fixed monthly price or a low-cost revenue share. Either way, you keep more as you grow.

Start free. Pay when you're earning.

Get set up, integrated and earning before you pay anything.

£0/ monthNo credit card required

Up to 2 affiliates
Up to 100 transactions
Full dashboard access
All integrations
You plus 1 team member

When you're ready to scale, upgrade to a paid plan.

Lower monthly base fee + a percentage of your affiliate-driven transaction revenue

Starter

For individuals

Lower base fee. You only pay more as you earn more.

£20/ month

+ 10% of affiliate transaction revenue

Limited to 5 affiliates.
1 app.
Up to 3 team members.
Basic email support.
Self-serve onboarding.

Growth

For small teams

Scale your affiliate program with a lower upfront cost.

£70/ month

+ 8% of affiliate transaction revenue

Up to 25 affiliates.
Up to 3 apps.
Up to 5 team members.
Custom brandingApply your colors & logos to affiliate dashboards
Advanced commission rulesCreate a complex commission structure including daisy chaining with signup links
Faster email support.
Priority feedback integrationYour input will be prioritised with the ability to make custom feature requests

Enterprise

For growing apps

Full-featured affiliate management with aligned incentives.

£200/ month

+ 7.5% of affiliate transaction revenue

Up to 100 affiliates.
Unlimited apps.
Unlimited team members.
Creator Discovery across TikTok, Instagram & YouTubeSearch a database of over 340 million creators, build a shortlist in the built-in CRM, and unlock verified emails for outreach. Includes 5,000 search credits per month.
Custom brandingApply your colors & logos to affiliate dashboards
Custom domain for affiliate linksUse your brand for affiliate links, e.g. links.yourcompany.com
Advanced commission rulesCreate a complex commission structure including daisy chaining with signup links
Dedicated account manager & priority supportReceive a dependable point of contact providing white glove onboarding
Fast-tracked feedback integrationYour input directly influences our roadmap and we'll prioritise your feature requests

Enterprise Plus

Usually less, not more

The cap isn't a wall. When you reach it we'll look at how your program is actually performing and agree a fair rate. For most teams at this size that means paying less per affiliate, not more.

Got a promo code? Apply it at checkout.

Cancel anytime. No long-term commitment.

Know a business that needs this? Refer them and earn 15% for a year

Frequently asked questions

More app verticals

I want to help you setup your iOS or android affiliate scheme

Book a call with me and we can run through your ideas, get help with setup, or speak to me about your current affiliate situation

“I couldn't use affiliate marketing in my subscription app, so I built insert affiliate to solve this issue”

- Michael Butler, CEO