Can I pay creators on premium upgrades instead of installs?

Yes. Commission is calculated on the subscriptions and in-app purchases each creator drives, so you pay for members who upgrade. You can pay a percentage of the sale or a fixed amount per sale.

Do you track one-off purchases such as boosts?

Yes. One-off in-app purchases are tracked alongside subscriptions on both iOS and Android, and each one is attributed to the creator who referred the member.

How do podcasters send listeners without a clickable link?

Every affiliate has a short code as well as a link. A host can read the code out on air, listeners enter it in your app, and the upgrade is credited to that host.

How do creators get paid?

Through Stripe Connect. Insert Affiliate works out what each creator has earned and can pay them automatically, with a self-billing invoice generated for every payout.

Can creators earn commission on renewals?

Yes, and you decide per affiliate. Pay commission on the first purchase and all renewals, or on the first purchase only.

Can members invite their friends?

Yes. In-app referrals let you add a refer-a-friend screen to your app. You choose the reward, and it runs alongside your creator programme.

Do I need a developer to set this up?

You need a small SDK integration in your app. SDKs are available for Swift, Kotlin, Java, React Native, Flutter, Unity and JavaScript, and our team supports you through setup.

Two people chatting over coffee at an outdoor cafe table

"We hit near the top of our category on launch day. Incentivising our ambassadors with Insert Affiliate played a big part in that." - Charles, Chief Product Officer, a top 50 worldwide news app

Affiliate Marketing for Dating Apps

Dating coaches, podcasters and relationship creators shape which apps people try. Insert Affiliate tracks every premium subscription they drive on iOS and Android, and pays them commission on the revenue they bring.

Go Live Today. No credit card required

PROBLEM 1

A dating app is only as good as who is on it

New members in the wrong city or age group do little for the people already there. Creators with a specific local or niche audience bring the members you actually need, and you can see which creator brought them.

PROBLEM 2

Upgrades happen where web tracking cannot see

Members upgrade to premium inside the App Store and Google Play. A web affiliate platform loses them at the store page, so the upgrade never reaches the creator who sent them.

PROBLEM 3

Paid installs are expensive and rarely upgrade

Dating is one of the most competitive categories for paid installs, and most of those installs never pay. Commission on premium revenue means you only pay a creator when the members they send upgrade.

App teams already growing with us

From launch-day ambassador campaigns to long-running creator programmes, these teams run their affiliate programmes on Insert Affiliate.

NEWS

“We hit near the top of our category on launch day. Incentivising our ambassadors with Insert Affiliate played a big part in that.”

UK Intelligence Platform

Charles – Chief Product Officer, top 50 world wide news app

HEALTH

“Highly recommend for mobile app affiliate programs! Working with Insert Affiliate has been a refreshing experience, we especially LOVE working with other founders who take customer feedback seriously, are highly reactive to our requests for new features - it makes all the difference!”

MeAgain

Martyn Strydom - Founder

The creators who grow dating apps

Each of these creator types can become an affiliate for your app, with their own link, their own real-time dashboard and automatic payouts.

Dating coaches

Coaches advise clients on where to date as well as how. An affiliate link turns that advice into commission, and automatic payouts mean a coach with a full client list is not left chasing invoices.

Relationship podcasters

Listeners spend hours a week with podcast hosts they trust. A link in the show notes or a short code read out on air connects every upgrade back to the episode that prompted it.

Storytime and lifestyle creators

Dating stories are some of the most watched content on TikTok and Instagram. A deep link in the bio takes viewers straight to the store, and every premium upgrade is tracked back to the creator.

Local and city creators

City guides, nightlife accounts and local event pages reach people in one place, which is exactly what a dating app needs when it opens in a new city. Tracking shows which cities and creators are worth more investment.

Community and niche voices

Apps built for a particular community grow through the people that community already listens to. A small number of trusted voices can do more than a broad campaign, and affiliate tracking shows which ones deliver.

Your own members

Happy members are your most believable advocates. In-app referrals add a refer-a-friend screen to your app, so members can invite friends and earn a reward you choose, such as free premium time.

How it works

From SDK install to automated payouts in four steps.

STEP 1

Install the SDK

Add our SDK to your app. Swift, Kotlin, Java, React Native, Flutter, Unity and JavaScript are all supported, and setup typically takes a few hours.

STEP 2

Create affiliate links

Give each creator their own deep link with Insert Links, or connect Branch.io, AppsFlyer or RevenueCat Web Purchase Links if you already use them.

STEP 3

Track in-app purchases

Every affiliate-driven subscription on iOS, Android and the web is attributed to the creator who drove it, verified against real purchase receipts.

STEP 4

Pay automatically

Payouts run through Stripe Connect with VAT-compliant self-billing invoices generated for you. No spreadsheets and no manual transfers.

Already using RevenueCat, Adapty, Apphud or Iaptic for subscriptions? Insert Affiliate connects to all four, as well as to the App Store and Google Play directly.

Connect

Easy integrations with your favourite apps

In-App Purchase Receipt Verification

RevenueCat

Adapty

Iaptic

AppHud

Direct App Store

No Third Party Required

Direct Android

No Third Party Required

Deep-linking services

AppsFlyer

Branch.io

Insert Links

Other

Universally Compatible

Need another Provider?

We’re more than happy to integrate a new provider, let’s setup a call?

Enterprise feature

Find dating creators for your affiliate programme

Search for dating coaches, relationship creators or local lifestyle accounts in the cities you care about, shortlist them, and reach out with verified emails.

Dating and relationship creators live on TikTok, Instagram and YouTube, and Creator Discovery searches all three. Build a shortlist in the built-in CRM and unlock verified email addresses when you are ready to reach out. Enterprise plans come with 5,000 search credits each month, where a search costs 1 credit per creator returned and unlocking an email costs 100 credits.

Where do we stack up

See how Insert Affiliate compares to other platforms

Comparison Chart

Insert Affiliate

Other Leading Competitors

Works with in-app purchases and subscriptions across all platforms

Two-sided dashboards - you and your affiliates both see real-time data

Direct affiliate payouts via Stripe

Flat fee or low-cost revenue share options

Takes 10-15% of every transaction on average

Advanced commission rules (e.g. tiered percentage per sale) - Growth & Enterprise plans

As a subscriber, receive significant discounts on RevenueCat and other partner platforms

Web payments support via Stripe or RevenueCat Web Billing

Control how long affiliates earn commissions via attribution windows or renewal limits

Free Insert Links (proprietary deep linking) included - no need for expensive third party MMPs

Payment structure

From £20

/month

10%

App Revenue

EASY SETUP

Developers worldwide are switching to us to finally have reliable in-app purchase affiliate tracking

RELIABLE LINKS

Deep linking works perfectly because we integrate with industry leading platforms for linking and verification

DEDICATED TEAM

As a small team, we listen to our customer feedback and rapidly integrate your ideas.

Pricing

Pricing that works for you

Choose a fixed monthly price or a low-cost revenue share. Either way, you keep more as you grow

When you're ready to scale, upgrade to a paid plan:

Got a promo code? Apply it at checkout.

Lower monthly base fee + a percentage of your affiliate-driven transaction revenue

Starter

INDIVIDUALS

Lower base fee. You only pay more as you earn more.

£20/ month

+ 10% of affiliate transaction revenue

Limited to 5 affiliates.
1 app.
Up to 2 team members.
Basic email support.
Self-serve onboarding.

Select Starter

Growth

SMALL TEAMS

Scale your affiliate program with a lower upfront cost.

£70/ month

+ 8% of affiliate transaction revenue

Up to 25 affiliates.
Up to 3 apps.
Up to 5 team members.
Custom brandingApply your colors & logos to affiliate dashboards
Advanced commission rulesCreate a complex commission structure including daisy chaining with signup links
Faster email support.
Priority feedback integrationYour input will be prioritised with the ability to make custom feature requests

Select Growth

Enterprise

GROWING APPS

Full-featured affiliate management with aligned incentives.

£200/ month

+ 7.5% of affiliate transaction revenue

Up to 100 affiliates.
Unlimited apps.
Unlimited team members.
Creator Discovery across TikTok, Instagram & YouTubeSearch a database of over 340 million creators, build a shortlist in the built-in CRM, and unlock verified emails for outreach. Includes 5,000 search credits per month.
Custom brandingApply your colors & logos to affiliate dashboards
Custom domain for affiliate linksUse your brand for affiliate links, e.g. links.yourcompany.com
Advanced commission rulesCreate a complex commission structure including daisy chaining with signup links
Dedicated account manager & priority supportReceive a dependable point of contact providing white glove onboarding
Fast-tracked feedback integrationYour input directly influences our roadmap and we'll prioritise your feature requests

Select Enterprise

Enterprise Plus

Usually less, not more

The cap isn't a wall. When you reach it we'll look at how your program is actually performing and agree a fair rate. For most teams at this size that means paying less per affiliate, not more.

Cancel anytime. No long-term commitment.

Frequently asked questions

More app verticals

I want to help you setup your iOS or android affiliate scheme

Book a call with me and we can run through your ideas, get help with setup, or speak to me about your current affiliate situation

“I couldn't use affiliate marketing in my subscription app, so I built insert affiliate to solve this issue”

- Michael Butler, CEO