Recruiting the right creators is the hardest part of running an affiliate program. You can build the links, set the commissions and prepare the payouts, but none of it matters until you find people whose audience actually fits your app. Most teams do that work in spreadsheets, scattered DMs and a stack of browser tabs. We wanted to bring it into one place.
Creator Discovery is now live inside Insert Affiliate. It lets you search across millions of social creators, build a shortlist, and manage your outreach from the same dashboard where you run the rest of your program.
Describe who you want in plain language
Discovery starts with a prompt, not a maze of filters. Tell it what you are looking for the way you would describe it to a colleague: "fitness creators who review meal-prep apps" or "personal-finance creators who talk about budgeting tools." From there you can tighten the results with the filters that matter for affiliate fit:
- Follower range, so you can target micro-creators or larger accounts on purpose
- Engagement rate, because reach without engagement rarely converts
- Location, when your app is strongest in a particular market
- Platform, so you search where your audience actually spends time
The result is a grid of creators with the signals you need to make a quick call, not a wall of raw data.
Find more of what already works
When you spot a creator who is a great fit, you rarely want just that one. Creator Discovery includes a "find similar" search: pick any creator and it surfaces others with a comparable audience and style. It is the fastest way to turn one good match into a shortlist of ten, and it works just as well on creators you have already saved.
A shortlist that doubles as a CRM
Discovery is only useful if it leads somewhere. Every creator you like can be saved to a built-in shortlist that works like a lightweight CRM. From there you can track who you have reached out to, add notes, and clear out the creators who are not a fit so they stop appearing in future searches.
When you are ready to make contact, you can enrich a saved creator to surface a contact email, so outreach does not stall at the point where most sourcing tools leave you guessing. Everything stays attached to the creator record, so your shortlist becomes a working pipeline rather than a static list.
Built for the way affiliate teams actually work
Because Creator Discovery lives inside Insert Affiliate, there is no second tool to buy, no data to export, and no context lost between sourcing and onboarding. You can move from "who should promote our app" to "this person is now an affiliate" without switching screens.
Search runs on a monthly credit allowance, so you always know where you stand. The dashboard shows your remaining credits at a glance, and the allowance refreshes each month. Because pages of results are cached, paging back and forth through a search never costs you twice.
Available now on Enterprise
Creator Discovery is available to Enterprise customers today. If you are running an affiliate program and spending more time hunting for creators than working with them, this is the part of the job we built to take off your plate.
Open the dashboard, describe the creators you want, and start building your shortlist.