Complementary tools

Superwall vs Insert Affiliate

Not competitors, but complementary: Superwall optimises the paywall, Insert Affiliate rewards the affiliates who drive the purchases behind it.

The short version

These two work at different points in the funnel and are complementary rather than competing.

Superwall is a paywall platform: build, edit and A/B test paywalls remotely, and change them without shipping an app update. Insert Affiliate is an affiliate platform: it attributes the purchase a user makes to the affiliate who referred them, then calculates and pays the commission.

Superwall optimises the moment of purchase; Insert Affiliate rewards whoever sent the customer to your app in the first place.

At a glance

FeatureSuperwallInsert Affiliate
CategoryPaywall building & A/B testingAffiliate tracking & payouts
Core jobConvert users at the paywall; test prices and designsAttribute purchases to affiliates and pay commissions
Affiliate trackingNoYes (core function)
Affiliate commissions & payoutsNoYes, via Stripe Connect
Affiliate marketplaceNoYes, free to join
Paywall A/B testingYes (core function)No
PricingFree under $10k MAR, then 1% of paywall revenueFree tier; from £20/mo + 10%
RelationshipOptimises the paywall/conversion stepRuns the affiliate programme on top

What Superwall does

Superwall is a remote paywall engine: a visual, no-code paywall editor, campaigns and placements, audiences and targeting, and A/B testing, all editable without an app release. It supports iOS, Android, Flutter, React Native and Expo, and bills only on paywall-attributed revenue — free under $10,000 monthly attributed revenue, then 1%.

What Superwall doesn’t do

Superwall does not track affiliate referrals, calculate affiliate commissions, or run affiliate payouts. Its attribution is paywall revenue attribution (which paywall or price drove revenue), not attribution to a human affiliate, and its referral/promo-code support is a build-it-yourself flow rather than a commission and payout engine.

How they work together

The two sit at different layers. Superwall handles what the user sees at the paywall and which variant converts best; Insert Affiliate identifies the affiliate who referred that user, calculates their commission on the resulting purchase, and pays it via Stripe Connect. Insert Affiliate attributes the purchase through your verification layer (for example RevenueCat or a direct store integration) or its API, so the two run happily together.

In plain terms: Superwall wins the conversion; Insert Affiliate rewards the affiliate who created the opportunity.

Bottom line

Superwall and Insert Affiliate are complementary. Superwall makes your paywall convert better; Insert Affiliate makes sure the affiliate who drove the customer gets tracked and paid. Together they cover both ends of the same purchase — the conversion and the commission.

Sources

Every factual claim above is drawn from the primary sources below (accessed 1 July 2026). Figures attributed to third parties or to a company’s own marketing are flagged in the text.

  1. Superwall — homepage
  2. Superwall — pricing
  3. Superwall — referral/promo codes (build-your-own)
  4. Insert Affiliate — integration overview
  5. Insert Affiliate — homepage & docs

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I couldn't use affiliate marketing in my subscription app, so I built insert affiliate to solve this issue
- Michael Butler, CEO
Michael Butler, CEO