Where they overlap
On the core affiliate feature set the two look similar: affiliate and referral tracking, commission rules, coupon-code attribution and affiliate payouts. Rewardful is a mature, well-regarded option for web checkouts. Insert Affiliate tracks Stripe sales on the web too, and adds the app stores. The difference isn’t quality. It’s platform.
The key difference: web checkout vs app in-app purchases
Rewardful tracks web sales. It supports Stripe and Paddle only, and its attribution is web-based: URL parameters, cookies, JavaScript snippets and coupon codes. Its own FAQ is explicit that other payment methods aren’t supported, and it ships no iOS or Android SDK, so it cannot attribute or verify App Store or Google Play in-app purchases.
Insert Affiliate is purpose-built for exactly that gap. It attributes in-app purchases through deep links, verifies them via RevenueCat, Adapty, Apphud, Iaptic or the stores directly, offers a free affiliate marketplace to recruit promoters, and pays affiliates through Stripe Connect with VAT-compliant self-billing invoices. If your revenue is in-app, that is the toolset you need.
Rewardful pricing in 2026
Rewardful charges a flat monthly fee with no transaction fee. Each plan has a ceiling on how much revenue your affiliates can bring in per month before you need the next plan up. Every plan includes unlimited affiliates and a 14-day free trial, and paying yearly gives twelve months for the price of ten.
| Rewardful plan | Monthly price | Affiliate revenue included |
|---|---|---|
| Starter | $49 | Up to $7,500 a month |
| Growth | $99 | Up to $15,000 a month |
| Enterprise | From $149 | From $30,000 a month |
Starter is limited to one campaign and two team members and leaves out the branded affiliate portal and custom domain. Growth adds those, with unlimited campaigns and team members.
Insert Affiliate is priced differently: a lower monthly fee plus a share of the revenue your affiliates drive, so the cost follows how well the programme is doing.
| Insert Affiliate plan | Monthly price | Share of affiliate revenue |
|---|---|---|
| Free | ÂŁ0 | None (2 affiliates, 100 transactions) |
| Starter | ÂŁ20 | 10% |
| Growth | ÂŁ70 | 8% |
| Enterprise | ÂŁ200 | 7.5% |
A fixed-price option is available on request. Which model costs less depends on your volume: a flat fee is cheaper once affiliate revenue is high and steady, and a small fee plus a share is cheaper while a programme is getting started.
Price is rarely the deciding factor between these two, though. Rewardful cannot see App Store or Google Play purchases at any price, so the first question is still where your sales happen.
Rewardful alternatives compared
If Rewardful is not the right fit, these are the main alternatives, with the starting price each company shows on its own pricing page.
| Alternative | Built for | Starting price |
|---|---|---|
| Insert Affiliate | iOS and Android apps, and software sold on the web through Stripe | Free tier, then ÂŁ20 a month plus 10% |
| FirstPromoter | Software billed through Stripe, Paddle, Chargebee, Recurly or Braintree | $49 a month |
| Tapfiliate | Online shops and web software | $89 a month |
| Refersion | Online shops on Shopify, BigCommerce or WooCommerce | $39 a month plus 3% of affiliate sales |
Insert Affiliate is the only one of these built to track purchases made through the App Store and Google Play, and it has a free tier to start on. If you sell only on the web, the choice comes down to which payment platform you bill through. There is a closer look at two of them in Tapfiliate vs Insert Affiliate and Refersion vs Insert Affiliate.
Who should choose which
- Choose Insert Affiliate if: you sell subscriptions or in-app purchases inside an iOS or Android app, or sell on the web through Stripe, and want to attribute, verify and pay affiliates on those sales in one place.
- Choose Rewardful if: you bill through Paddle, or sell through one of the membership and course platforms it plugs into, such as Podia, Memberstack or Uscreen, which Insert Affiliate does not connect to.
Bottom line
Rewardful and Insert Affiliate are both solid affiliate platforms aimed at different worlds. Rewardful covers web checkouts on Stripe and Paddle. Insert Affiliate is built first for iOS and Android apps, where affiliate sales happen through in-app purchases that Rewardful can’t see, and it also tracks Stripe sales on the web. If any of your sales happen in an app, Insert Affiliate is the one designed for you.
