Insert Links: Smart links that remember who sent the user
Some features do their job so well you forget they are there. Insert Links are one of those. Your affiliate shares a link, a user taps it, and the referral sticks whether the app opens right away or needs to be installed first.
If you have wrestled with deep links across iOS and Android, you know the usual pain. Multiple providers, edge cases, brittle routing. Insert Links keep it simple. One link that detects the device, routes to the right place, and carries the affiliate through to purchase with clean in-app tracking and reliable affiliate attribution.
What Insert Links are and why they help
Insert Links are our in-house deferred deep links. They do two things well.
- If the app is already installed, they open the right screen inside your app and credit the affiliate.
- If the app is not installed, they send the user to the App Store or Google Play, then remember the referral on first open and keep tracking future purchases.
The result is less friction for users, fewer moving parts for you, and a smoother path to accurate affiliate payouts later. Your partners can share the same link in bios, emails, posts, and videos without confusion.
Note: Insert Links are in beta. They are a great fit for testing and small to mid sized campaigns. For enterprise grade routing or heavy edge cases, pair Insert Affiliate with a dedicated deep linking provider such as Branch or AppsFlyer while you keep Insert Affiliate for attribution, reporting, and commission automation.
Where Insert Links shine
- Speed to launch: You can run creator tests or partner trials without standing up a separate deep link stack.
- Consistent tracking: The referral survives the install and flows into clear affiliate statements and affiliate billing.
- Creator friendly: One link they can use everywhere means fewer support questions.
- Built for mobile: Designed around subscription apps and in-app purchases rather than web cookies.
How it fits with Insert Affiliate
This is where the advantage shows up. Insert Links hand off clean data to the same pipeline that powers bulk payouts, Stripe based payout dashboards, and program reporting. You move from trustworthy attribution to clear earnings on the first of the month to one click Stripe payouts when you are ready. So there’s no gaps between your deep link tool and your affiliate platform.
When to use Insert Links and when to use a dedicated provider
Use Insert Links for betas, MVPs, creator campaigns, or if low cost marketing and saving money is your primary focus! Use Branch or AppsFlyer together with Insert Affiliate when you need advanced routing rules, multi campaign experiments, or deep analytics across many channels. Either way, your affiliates get paid on time and you keep the same reporting flow inside Insert Affiliate.
Common questions
Will this replace our deep link provider Sometimes yes and sometimes no. If your routing needs are simple, Insert Links may be enough. If you rely on complex paths and granular analytics, keep your provider and let Insert Affiliate handle attribution and payouts.
Does it change our app experience No. Insert Links are designed to get users where they expect to go with less friction and fewer lost referrals.
What about accuracy after install That is the core value. The referral sticks on first open and continues to track future purchases so affiliate billing stays accurate.
How do affiliates find their link Inside the Affiliate Dashboard in Settings. If you created the affiliate yourself, they receive an email invite with a link to log in.
Why this matters
Affiliates want a link they can trust. You want tracking that survives the install and flows straight into payouts. Insert Links give you both, and they do it in a way that keeps setup light so your team can focus on growth instead of plumbing.
Ready to try Insert Links? Turn them on in your dashboard, share a test link with a friendly partner, and run a small campaign. If you outgrow the beta, keep Insert Affiliate for tracking and payouts and pair it with Branch or AppsFlyer for deep linking.