Flexible Commission Structures for Affiliate Marketing Programs

When you start building an affiliate program, it becomes obvious pretty quickly that not every partner operates the same way. Some affiliates drive quick bursts of traffic and others bring in long term users who stick around. But for years, payout systems treated all of them as if their impact was identical.

That never felt right to us, so with this update, you can finally shape payouts in a way that matches the reality of your partnerships. You can choose whether an affiliate earns commission on renewals, first purchases, or both, whatever makes sense for the way they contribute.

We also added advanced commission rules for individual in-app purchases. If one product carries more weight for your business than another, you can reflect that without redesigning your whole program.

And because transparency always makes partnerships stronger, you can now specify exactly whether a rule applies to renewals only or to all transactions. Everything is laid out plainly, and you stay in complete control of how rewards are structured.

These updates were made to give you more control, more fairness, and more room to build partnerships that reflect the value your affiliates bring. Not everyone contributes in the same way, and now your program doesn’t have to pretend they do.

A Better Way to Reward Affiliates

Affiliate marketing works best when it reflects real relationships. The better you understand your affiliates, the easier it becomes to design systems that reward what actually drives value.

With these updates, your affiliate marketing program becomes easier to shape around what matters most to your business. You can apply affiliate marketing tips that go beyond theory, like rewarding high value product sales or aligning commissions with your content marketing strategy, all without adding layers of complexity.

Every partnership grows a little differently and that’s the point. These new payout tools make it easier to recognise that difference and build a program that lasts.